THE ONE
One reader who is tired of trying harder and wants a better way to lead at home.
What we made.
PR, earned media, endorsers, brand, graphics, social, a dinner series, and a podcast — run as one launch. The website was built by their team.
- PR and media outreach — 123 contacts tracked and pitched
- 47 podcasts, 25 influencers, and 14 media outlets targeted
- 70 high-priority targets worked first
- Published twice in the Stanford Review
- 3 earned-media articles placed
- 20 endorsers recruited and managed
- Better Way Nonprofit Podcast created — launching soon
- Brand and style guide created
- Graphics and campaign asset system
- Author social and LinkedIn management support
- Content calendar developed
- Better Way dinner series graphics and content
What happened.
- #1
- In two Amazon categories
- 123
- Media contacts pitched and tracked
- 47
- Podcasts targeted
“People didn't buy a book. They bought a better way.”