Case study · Barna Group · 2026
Seven I AM.Statements of Jesus.
Seven lies. Seven answers. One voice. A brand and launch campaign for Barna’s I AM series, identity, film, out-of-home, and web built around one story on every surface.
Seven lies. Seven answers. One voice.
A generation is being told the wrong story about itself.
Barna’s research surfaced the lies loudest in this moment: I’m not enough. I don’t belong. I’m alone. There’s no hope. The words rewrite an identity before anyone notices they were repeated.
Jesus already answered every one of them.
Seven times in John’s Gospel he says the same two words before finishing the sentence. I am the bread. The light. The door. The shepherd. The resurrection. The way. The vine. Seven answers, waiting.
Our work was to make the answers impossible to scroll past.
An artist-led series, identity, seven films, and a launch that shows up on murals, in transit, at the gate, and in the palm of a hand, carrying one voice across every surface it touches.
Identity · Brand system
A complete brand, built to carry seven stories.
Logo system, palette, typography, motifs, and applications , every touchpoint working from one visual voice.
Hero Focus
The core message introduced with clarity and impact.
Complete System
Every brand element defined for consistency across every touchpoint.
Built for Impact
Designed to inspire confidence and bring the vision to life.
- Full Brand Guide Display
- Crisp & Readable Presentation
- Professional Tablet Mockup
In the wild · Applications
One voice, from the street to the shelf.
Digital · iamseries.com
A home for the series, built for the phone in your hand.
Every film, every statement, and every next step, one tap from the poster, the mural, or the sticker. Designed mobile-first so the moment someone scans, they’re already in the story.
- Seven films indexed by lie and answer
- Scripture, reflection, and study prompts
- Share cards built for social
The series · Seven films
- 01
I am not enough.
I am the bread of life.
- 02
God feels distant.
I am the light of the world.
- 03
I don’t belong.
I am the door.
- 04
I am alone.
I am the good shepherd.
- 05
There is no hope.
I am the resurrection and the life.
- 06
I’m on my own.
I am the way, the truth, and the life.
- 07
I am a failure.
I am the true vine.
Films in production · Placeholders until release
“It carries one voice from a billboard to a phone screen without ever losing what it’s about.”
Barna Group·Series partner